We were thrilled to celebrate Botros’s 60th anniversary, one of the biggest jewellery brands in Egypt, by designing its showroom and main headquarters in Cairo’s Heliopolis. Botros has been raising the bar for jewellery in the country for so many years, and the interior design and architecture of such a brand needed to reflect that.
This design is special in the sense that it features minimal, yet unique, new classic elements that were highlighted by the use of dark colours. The classicly glamorous facade of the showroom matches the aesthetic and the history of Heliopolis, making sure the showroom doesn’t clash with the rest of the neighborhood.
While classical elements are scattered here and there in the interior design, it was done using modern, high-end, materials that subtly bring the glamour of Heliopolis’ iconic buildings to the 21st century. These materials include stainless-steel which was internationally crafted with custom-made colours, the standard pattern of the Botros brand which is implemented in its branding and identity, as well as the element of marble that was used in a creative and fresh way. Not to mention the chandeliers that were custom-made based on the client’s request to really do this iconic showroom’s architecture & interior design justice!